Marzupo - Enterprise Product Marketing in the AI Age

Previously we have examined individual applications of AI in product marketing work — positioning , segmentation , message testing . The common thread across all of them is that the value of AI compounds when tasks connect. Research that feeds synthes…

The traditional approach to message testing in enterprise SaaS follows a familiar pattern: run campaign, look at dashboards, present at quarterly business review, group concludes that messaging didn't land with mid-market buyers, marketing creates…

Sometimes, career growth in product marketing can look like success on the surface. More stakeholders requesting your involvement. More meetings where your presence is considered essential. A calendar dense enough with cross-functional commitments tha…

Most enterprise SaaS companies have an ICP document somewhere. Most of them are partially right, likely outdated, and not entirely trusted by the people who are supposed to use them. That's the real but unfortunate result of trying to describe a…

This is a companion piece to Using AI for Positioning Work Without Outsourcing Judgment . It is a how-to guide for the techniques discussed in the main article, containing prompts you can adapt, what to look for in the output, and where the exercise …